Summary - Outsourced customer service call center is now becoming main stream for any business operating in beauty industry. When such a service is coupled with Spa and Salon answering service then the resulting impact on the revenue stream of the enterprise is far and wide. Bilingual call center is having the ability of being a business process outsourcing call center which can provide customer support in more languages than one. Businesses are increasingly deploying the same.
How to increase revenue channel for the brand is a question which entrepreneurs keep grappling with in the health and beauty industry. In order to find solution to this important question many forward looking enterprises have started to plug in Spa and Salon answering service which can create a direct impact on the sales pipeline. A business process outsourcing call center consistently interacts with the retail customer in a manner which can lead to shorter sales cycles of the product and services being sold by the enterprise. If this call center takes the shape of a bilingual call center then the resulting force being created can sometimes directly translate into revenue and will result in value addition in terms of real dollars getting added to your bank account.
What is important for the Spa and Salon business owner is to understand that outsourced customer service call center should be a part of the strategy dash board from the very in ception of the brand. The retail customer should always get a feeling that they can connect with the brand any time of the day
or night as and when the need for such interaction warrants the attention. Spa and Salon answering service in conjunction with the bilingual call center is the perfect foilfor bridging this gap in customer service. Normally Spa or Salon operators do not have the where withal to offer customer interactions beyond the normal office hours but in today’s world when internet has enabled communication flow
across the globe almost instantaneously, retail customers are no longer willing to go with a brand with whom they can not communicate beyond the office hours.
Spa and Salon answering service gives this ability to the brand and it makes the retail customer quite happy since now they get the feeling that the brand to whom they are trusting their personal health and hygiene is available to them beyond the office hours as well. If this service is offered through a bilingual call center, the customer gets the added advantage of having the power to interact with the brand in a language of their and are not forced to interact with the brand only in English. There are numerous studies and surveys conducted by the management research firms which highlight the fact that
customer loves interacting with the Spa and Salon brand in their mother tongue.
Once they get the feeler that outsourced customer service call center which is being offered by the brand is having the capability and its well trained customer care representatives are proficient enough to interact with them in their own mother tongue, all of a sudden the credibility of the Spa or Salon brand in their eyes builds up significantly. Normally the process of brand building takes a lot of time and
is quite intensive as far as capital spending is concerned however if the brand has plugged in a business process outsourcing call center from the very start of the operations then this time duration is reduced quite significantly. Spa and Salon answering service ensures that by engaging with the customer in their mother tongue they are directly helping in nurturing and strengthening the image of the brand in the eyes of the retail customer.
A retail customer for Spa and Salon always looks for very personalized level of interaction or communication whenever he or she interacts with the Spa and Salon brand. Normally even highly developed Spa and Salon brands don’t take this into cognizance and keep on offering customer support to the retail patrons in quite uni-dimensional manner. They have their help desk executives who are just trained on the process part of the operation and are quite well versed with the features of the product or
services but they are not trained enough to provide for an engaging conversation with the retail patron. A Spa and Salon answering service which takes the shape of outsourced customer service call center is having this particular gap completely filled as it has well trained executives who can speak the language of the customer and they do provide for client engagement of the highest order.
Let us take the instance of a bilingual callcenter which is working in close co-ordination with the Spa and Salon answering service being provided for by the brand.They have the ability of providing for customer care services in the mother tongue of the customer. Once a customer gets to hear the voice on the other side of telephone or chat speaking their mother tongue, they automatically would like to hear more about the services being offered by the brand. The level of interest rises to an extent where cross selling and up selling of newer products and services become a reality and brands have the chance to get a direct result on the top line and bottom line of their balance sheet. Thus it is easy to understand that business process outsourcing call center has a direct effect on the balance sheet of the company in question.
